Black Owned Beauty Brands You NEED in Your Life
This past Tuesday, over 28 million people shared a black photo on Instagram with the hashtag #blackouttuesday in order to bring the attention to the Black Lives Matter movement. As I was scrolling through my blackout Instagram feed, flipping through story after story, and learning more about the recent events, I (and many others) thought, “what else can we do?”. Posting on Instagram, spreading the word, and using hashtags is all great, but how can we make a lasting difference?
Now, more than ever, it is important to support small brands and businesses, especially those owned by people of color. These brands have put their heart and soul into bringing black women makeup that flatters dark skin tones. We are all equal and we should all be entitled to feel beautiful, no matter our skin color. By advocating for black owned beauty, you can support BLM while making a forever change in the beauty industry.
To start off our list, meet Cashmere Nicole -- A.K.A the superwoman behind Beauty Bakerie. Ever since she was 9 years old, she knew she wanted to own her own business. After years of dreaming, taking notes, becoming a single mother, and even surviving breast cancer, Beauty Bakerie was born. Cashmere was inspired by her setbacks to make life “better, not bitter” and she stands by that motto to this day. She believes that you should never have to stop life to worry about touching up your makeup. Instead, she created Beauty Bakery to help women of all skin tones live in the moment while looking flawless.
Our next brand was founded by Nigerian born Sharon Chuter. This queen herself built her brand on 6 key values: self expression, colorful living, African pride, empowering tribe, inclusivity, and beautiful rebellion. Every woman deserves to feel empowered and included in the makeup world. Uoma beauty is doing just that by creating affordable and cruelty-free products for women of all colors.
“Our race is human, our people are free, our language is color.”
Mented, short for pigmented, was created to help women of color find the perfect nude lipstick. While bright and bold colors look amazing on dark skin tones, they aren't always the most appropriate for the office. Founders KJ and Amanda were frustrated by the lack of neutral lip shades for people of color. After launching just 6 lipsticks, Mented has expanded to carrying face, cheek, eye, brow, and nail products perfect for dark and medium skin tones. This power duo believes that “when it comes to beauty, no one deserves to be an afterthought.” Start by taking their 60 second shade finder quiz today!
Did you know that the cat eye, pigmented dyes, and eyeliner all originate from ancient Africa? Juvia’s Place is inspired by African kingdoms of long ago, where women were inspired by vibrancy and soulful beauty. Nigerian born wife and mother of two, Chichi Eburu, created Juvia’s Place to provide inclusive and reasonably priced makeup that respects African culture. Each palette contains pigments that can be worn to the office or on a dream vacation. And when it comes to foundation and concealer, Juvia’s Place offers 42 (yes, you read that right) shades.
Back in 2017 Rihanna started her own makeup line, Fenty. By designing 40 comprehensive shades, Fenty Beauty sparked an uproar among the beauty community. Following her launch, many companies saw their lack of pigments for black women and ever since, shade range is heavily talked about. Thanks Riri for ending the stigma behind inclusivity! In 2020, her line has expanded to offer 50 shades for light, medium, and dark skin tones.
Beauty doesn’t stop at makeup. Founded out a Brooklyn apartment, Lisa (A.K.A. Carol’s Daughter) started an all natural hair care company for curly and textured hair. Carol’s Daughter started small by selling their products at flea markets and to family friends. After being featured on the Oprah Winfrey Show, becoming an author, and selling out at Target, Lisa knew she was living the dream, all while helping black women find faultless products for their hair. Carol’s Daughter also carries body and skin products handcrafted with ingredients like Aloe Vera, Mango Butter, and Monoi Oil.
Inspired by the beauty of dark skin, Black Opal is celebrating diversity through skincare and makeup. In 1994, Black Opal was established by Niko Mouyiaris for his wife who was of Jamaican descent. This was long before the shade range initiative, and dark hues were extremely limited among makeup. Since then, Desiree Rogers and Cheryl Mayberry McKissack have acquired BLack Opal, making the company entirely black owned. Black Opal is also very affordable which allows every woman to feel beautiful, without breaking the bank. Holla for a dolla!
Remember that one of the best ways to support the Black Lives Matter movement is to shop brands by POC! The first step to equality is representation and these brands need your advocacy. Supporting today will lead to a better tomorrow.
-Team Simply Lioness <3